The
effective use of mobile devices in business can possibly be best measured from
the top down. For the average person, the need is mostly a convenience and not
mission critical, but in the intensely busy and hurried existence of business
executives, the need to communicate is magnified by the responsibility level.
 |
| Old Office Technology |
Executives
use both smart phones and Laptops, but they use laptops more, but only by a
small percentage (%5) difference. Twenty-five percent of all executives use
both devices. A large percentage of executives use more than 2 devices. The
average is 3.46, while CEOs use 4.21 devices, while CFOs use about the same
(4.22) devices each. That sounds like a too many!
 |
| Privacy! |
Twelve percent of executives use their smart phone
most often, but most consider the PC as the most important device at their
disposal as it has features not available on a mobile device (Excel and Office
programs). Younger execs see the smart phone as their most important
communication tool, while older execs not so much.
The younger the Exec the
more likely they are to use the device to communicate via text or email rather
than voice. Almost half of these senior
execs had a preference for making business purchases on the internet (mobile or
otherwise) as opposed to the phone. The younger execs tend to be less concerned
about the type of device used as the older(over 40) execs, who still prefer a
laptop (PC) device, but the younger groups preference is clearly for mobile
technologies and apps.
 |
| Complete "mobile" office! |
Their preferences lean towards the convenience of mobile
access to boost productivity. In fact, almost 50% of all executives believe
that within the next 3 years, their primary tool for business related tasks
will be a mobile device such as a smart phone or tablet. As these devices
become more powerful, with enhanced features, the popularity will likely also
increase. Mostly these execs feel the
need to be connected on a constant basis. The total amounts of communications
they receive are astronomical and they need to be accountable 24 hours a day.
The mobile device is the only thing that reasonably accommodates this need.
http://images.forbes.com/forbesinsights/StudyPDFs/The_Untethered_Executive.pdf
No comments:
Post a Comment